The Big Picture. . .

Truly Interesting - - - Check It Out. . .

Interesting catch by the [ Wall Street ] Journal: Why is Bush "so concerned about voters he should already have in the bag?"

Based upon the cable buys the Bush re-election campaign has been making, there appears to be some serious concern by Rove & Company over "the base."  The Bush campaign is not only outspending Kerry on cable -- by more than 10 to 1 -- but placing their ad dollars in places that you might have suspected were (excuse the term) a slam-dunk.

While the challenger has purchased only 265 cable spots, the incumbent has bought a whopping 3092 cable adverts thru (June of 2004).  Even more intriguing are the types of channels the incumbent has been buying: The Golf Channel, Fox News, MSNBC, The Speed Channel and The Travel Channel.

These are hardly the provinces of swing voters . . .

Full Article Link Here - Definitly worth the read.